The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture and economic status.
Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product.
In the process of marketing the iPhone 5s, Apple Incorporation will face intense competition from various online music stores, for example Amazon. Apple also experiences competition from ICT giants such as Toshiba, HP, Nokia, Hewlett Packard, Dell, Microsoft, and HTC.
Apple Company, due to its cultural backgrounds, product manufacture preferences and spending power of its consumer has adjusted its international marketing strategies (Lashinsky 2012). The aim of this adjustment has been as a result of consumers’ wants and needs, consumer ability to adapt to Apples’ products, marketing channels, product prices and promotion strategies that are currently.
Apple’s marketing strategy, not surprisingly, continues to drive revenue and growth for the company worldwide. Virtually any organization could achieve the same results if they apply some of the same tactics to the launch of new products, and the promotion of existing products and services.
Apple’s Marketing Strategy A situational analysis revealed that Apple’s key problem is competition from companies encroaching previously held place of comfort. Apple has cutting-edge technology and can, indeed, claim to be miles ahead of its competitors in structure and model of the iPhone.
Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation, Apple, and the chosen product, laptop computers, include market segmentation, market positioning, and the marketing mix, which comprises price.
In conclusion, the marketing strategy is an important strategic undertaking. This is because the plan outlines the actions plans through which the business will achieve its marketing objectives. The marketing strategies must take place within the mission, vision, and objectives of the business.
Download file to see previous pages The firm that is analyzed in the paper is Apple red as giant in the consumer electronics market and its products are considered as one of the most successful and hot selling items. From a mediocre organization to the best firm in the industry, Apple has made tremendous progress in terms of product innovation and service delivery.
Apple’s Marketing Approach According to Ireland, Hoskisson and Hitt (2008, p 10), Apple employs a customer focused marketing strategy. In so doing, the company focuses its operations on a specific area of expertise to emerge stronger in presenting the global market with a group of products that emphasize the superior technology through lean channels of distribution.
Apple has been on the top due to its marketing strategy and innovation. By the end of 2009 Apple sold total of 20,731,000 of I Phones around the globe. Due to high demand and growth, Apple launched the next version of IPhone called I Phone4. Currently the product has completely.
The role of marketing management to manage the superior quality performance from time to time i. e. marketing management has to make some strategies to release the product which should compete with their competitors, because the consistent improvement in products can create “high returns and market share”.The most liked feature by consumers of apple products is the I-tunes, I-tunes comes.